In the content world, we’re always looking for ways to tune in to our audience’s needs. National Violin Day is a great metaphor for how you position your business. Whether you’re playing a ‘classical’ role or a ‘fiddle’ role, today is about showing your audience that you’re in total harmony with what they need.
Option 1: Establish Brand Voice — The "Violin vs. Fiddle" Debate
The Strategy: The violin and fiddle are the same instrument, but the style is completely different. Use this to explain your specific niche or ‘flavor’ in your industry.
The Example: Did you know a violin and a fiddle are the same instrument? The only difference is how you play it. In our industry, it’s the same with [Industry Debate, e.g., Strategy vs. Implementation]. We’re firmly on the [Your Side] of things because we believe [Your Why]. Where do you stand on this? Are you team ‘Violin’ or team ‘Fiddle’?
Option 2: Build Trust and Credibility — The Harmony Story
The Strategy: Share a personal story about learning an instrument (or choosing not to). Humanizing your journey makes you more relatable and trustworthy.
The Example: I actually spent my childhood [playing an instrument/practicing a sport], and it taught me more about business than I realized. It taught me that [Lesson, e.g., practice beats talent], which is how I handle every client project today. Did you take music lessons as a kid, or were you focused on something else? I’d love to hear your origin story in the comments.
Option 3: Support Demand — The Workday Playlist
The Strategy: Share the music that helps you focus. Providing value (like a recommendation) that helps your audience get through their own workday builds a positive association with your brand.
The Example: I’ve been listening to a lot of [Artist/Composer] lately to help me stay focused during this end-of-year rush. There’s something about a violin that cuts through the noise. What’s your go-to ‘get work done’ music? Drop your favorites below—I’m looking for new additions to my playlist.