If I’ve learned anything in content, it’s that people can smell a stealth sell a mile away—especially on Giving Tuesday. This isn’t the day to pivot a donation into a discount code; it’s the day to be genuinely generous. Show your audience the heart behind your business, because nothing builds trust faster than celebrating others without asking for anything in return.
Option 1: Build Brand Awareness — The "Generous Giant" Shoutout
The Strategy: Highlight someone else. By showing who inspires you, you’re telling your audience exactly what values your business stands for.
The Example: In honor of Giving Tuesday, I’m taking a break from my own feed to highlight [Name]. They’ve done [Description of act], and their approach to [Value] is exactly what I try to bring into my own work at [Business Name]. Who is the most generous person you know? Tag them below so we can celebrate them together.
Option 2: Shape Brand Perception — The Local Impact
The Strategy: Share a "behind the scenes" of how you’re giving back locally. It shows you’re a real person in a real community, which is a massive differentiator for small businesses.
The Example: We’re celebrating Giving Tuesday by supporting [Local Group/Cause]. We’ve set up a collection point for [Items] at the shop, or we’re spending the afternoon [Volunteering Task]. It’s a small way to give back to the community that supports us all year. How are you giving back today? I’d love to hear your local wins in the comments.
Option 3: Drive Engagement — The Inspiration Exchange
The Strategy: Ask your audience to share stories of generosity. This creates a high-vibe comment section and gives people a reason to interact with your brand during a busy season.
The Example: Giving Tuesday is the perfect reminder to look for the good. I want to hear your stories: who has been a light for you this year, or how are you choosing to give back this season? Share your favorite example of generosity in the comments to give us all a little mid-week inspiration.
