Running a business is basically just solving one giant, ever-changing jigsaw puzzle. Sometimes the pieces fit perfectly, and other times you realize you’ve been looking at the box lid for the wrong image. Use today to show your audience that you’re the expert who knows exactly where that ‘missing piece’ goes—and that you actually enjoy the challenge of putting it all together.
Option 1: Educate Your Customers — The Missing Piece
The Strategy: Identify a common point of confusion in your industry and solve it clearly. This positions you as a helpful resource rather than a salesperson.
The Example: The Homeownership Puzzle, Solved. A lot of people think the ‘first piece’ of buying a home is the house hunt, but it’s actually the budget. Here is the 3-step corner frame we use to help our clients get started:
The Savings Piece: Aim for a 5-20% down payment.
The Monthly Piece: Keep your mortgage under 30% of your income.
The Timing Piece: Winter can be the "secret weapon" for better deals.
What’s one part of the [Your Industry] puzzle that still feels like it’s missing for you? Drop a comment and let’s find the fit.
Option 2: Showcase Personality — The Satisfying Solve
The Strategy: Talk about the specific part of your job that you find the most satisfying to crack. People love working with someone who is genuinely passionate about the technical side of their work.
The Example: The Puzzle of the Perfect Brew. My favorite part of the morning? Cracking the code on the perfect latte. If the milk is too hot, you lose the sweetness; too cool, and the foam collapses. It’s a tiny, delicious puzzle I get to solve every single day for you. What’s your go-to drink while you’re busy solving your own puzzles at work? Let us know—it might be our next "Daily Special"!
Option 3: Build Community — The Off-the-Clock Challenge
The Strategy: Ask a fun, non-business question about how your audience likes to unwind. This is a high-engagement tactic because almost everyone has a "puzzle" preference.
The Example: Let’s Talk Puzzles. At work, I love the puzzle of finding the right message for the right client. But when I’m off the clock? I’m a total [Jigsaw/Crossword/Sudoku] nerd. Where do you stand: Are you a Sudoku master, a crossword champ, or do you prefer a 1,000-piece jigsaw on a rainy Sunday? Weigh in below.
