In the marketing game—wait, let's skip the ‘game’ talk. Every day is technically about your customers, but January 16 is your excuse to make it official. Use today to move past the ‘buy my stuff’ posts and actually learn what makes your audience tick. Whether you're sharing a win or asking for a critique, it’s all about showing that your business is built around them, not just your own goals.
Option 1: Build Authority — The Milestone Spotlight
The Strategy: Share a specific customer success story. Focus on the human details of their win. This demonstrates your value without you having to brag about yourself.
The Example: Customer Spotlight Meet [Name]. They recently hit [Specific Milestone], and we’re so proud to have provided the [Tools/Service] that helped them get there. Seeing [Name] succeed is exactly why we do what we do at [Business Name]. What’s one challenge you wish you had a dedicated team to help you solve right now? Tell me in the comments—let’s see if we can help.
Option 2: Improve Strategy — The Honest Floor Question
The Strategy: Ask your audience for one thing they wish people in your industry understood. This shows you’re invested in their actual experience and helps you pivot your offerings to meet real needs.
The Example: We’re listening. What is one thing you wish [Your Industry] understood about your specific needs or frustrations? We’re here to improve, and your feedback is the only way we get better. Drop your thoughts in the comments. We’re taking notes!
Option 3: Drive Engagement — The Feedback Exchange
The Strategy: Turn feedback gathering into a mini-contest. It makes market research feel like a community event, and rewards the people who take the time to help you grow.
The Example: Feedback Contest! We want to hear from you—and we’re making it worth your while. Share your best suggestion for how we can better serve you this year, and you could win [Prize, e.g., a free session or specific product]. 1. Drop your feedback below. 2. We’ll announce the winner on [Date]! Thanks for helping us build something better.
