You don’t need a book deal to celebrate National Author’s Day. Instead, use today to shout out the authors who actually shaped how you work. It’s an easy way to show your audience the "required reading" behind your business and whose advice you trust when you're making big decisions for your clients.
Option 1: Show Your Authority — The Professional Syllabus
The Strategy: Share the books that define your standards. This isn't just a reading list; it’s a way to prove your expertise is grounded in high-quality thinking.
The Example: I’m a firm believer that the best content is built on even better research. For National Author’s Day, I’m highlighting [Book Title] by [Author]. This book is the ‘north star’ for how we handle [Industry Concept] at [Business Name]. It’s a big part of why we approach your projects with [Specific Value/Method]. Double-tap if you’ve got a book that completely changed the way you work.
Option 2: Build Community — The Nightstand Poll
The Strategy: Use the holiday to spark a low-pressure conversation. Asking for recommendations is a great way to get to know your audience’s interests beyond just business.
The Example: We’re celebrating National Author’s Day by looking for our next great read. I’m currently finishing up [Current Book], but I’m ready for a new chapter. What’s one book you think every [Your Ideal Client Type] should have on their shelf? Drop your recommendations in the comments so I can add them to my list.
Option 3: Drive Sales — The "Bestseller" Special
The Strategy: Playfully rename a product or service after a literary great. It makes a promotion feel like a fun, creative celebration rather than a standard sales pitch.
The Example: In honor of National Author’s Day, we’re running a ‘Bestseller’ special on our [Service/Product]. We’ve renamed our [Package Name] to the [Author Name] Bundle for today only. If you’re ready to start a new chapter for your business, now is the time to jump in. [Click the link in bio/DM me] to grab the special rate!
