A joke at a party is easy; at a funeral, it’s a disaster. The words are the same, but the situation changes how people hear them. Here is how to read the room in your content.
Read MoreContent Fundamentals: Story Frames
Think of your expertise as liquid. It has value, but no shape of its own. To give it to a reader, you have to choose the right vessel. Choose one that's too small, and your message spills everywhere; choose one that is too ornate when the reader is thirsty, and they’ll never get a sip. Here is how to choose the right container for your next piece of content.
Read MoreContent Fundamentals: Alignment
Content is the way the best parts of your business reach a real person. But without alignment, you’re just spitting in the wind. Here is the three-line formula to give your work a compass before you ever start drafting.
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