July 17 | World Emoji Day

Since emojis are a compelling visual shorthand for your brand’s personality, use World Emoji Day to translate your professional POV into a language everyone speaks.

Option 1: To Highlight Brand Voice — The Milestone Timeline

The Strategy: Highlight how your business has evolved alongside the 25-year history of the emoji to show your longevity and professional drive.

The Example: Emojis have been evolving for 25 years, and my business has its own set of evolution milestones to match. From my first [early win/launch] 🚀 to our current focus on [service] 💎, we’ve always prioritized [value]. What’s a goal you’re currently working toward? Drop the emoji that represents it below!

Option 2: To Grow Your List & Inquiries — The "Vibe" Story

The Strategy: Define the why behind your work by using one emoji to represent the exact emotional result your clients feel.

The Example: If I had to pick one emoji for the feeling of a finished [Project/Service], it would be [Emoji]. I built this business to help my clients trade their [Specific Pain Point] for a result that feels like [Emotion]. If you’re ready to finally feel that sense of [Result], [click the link in my bio/DM me] to get started.

Option 3: To Foster Community & Belonging — The Emoji Review

The Strategy: Gather low-friction social proof by asking for a one-emoji review to show the vibe of working with you.

The Example: Happy World Emoji Day! I’m doing a quick pulse check: If you’ve worked with [Business Name] recently, what one emoji captures the vibe? Whether it’s 🥂 for a win or 🧠 for a breakthrough, I want to see it. Drop your review in the comments!