I’m a firm believer that building a business is one big story we’re living out in real-time. It’s got all the hallmarks of a great book: a reason to keep going when the plot gets messy, plenty of unexpected twists, and—if we’re doing our content right—an open invitation for our audience to join the cast. On Read A Book Day, take a second to connect the stories on your shelf to the professional chapters you’re writing right now.
Option 1: Establish Brand Voice and Identity — The Literary Mirror
The Strategy: Use a specific book or character that captures the vibe of your work to show the human personality behind your brand’s narrative.
The Example: If my business were a novel, it would definitely be [Book Title]. The way the characters handle [Specific Challenge] perfectly mirrors how I approach [Specific Task/Service] for you. For Read A Book Day, I’m celebrating the stories that shaped my professional voice and the way I tell my own story. What book or character captures the "vibe" of the work you do? Let me know in the comments!
Option 2: Educate and Add Value — The Pro's Reading List
The Strategy: Share a book that acts as a ‘prequel’ to your work—giving your audience the tools they need to understand your industry and join your story as a client.
The Example: Every great story has a foundation, and I believe the best clients are the ones who feel empowered and informed. For Read A Book Day, I’m recommending [Book Title] by [Author]. It’s the best primer I’ve found for understanding [Industry Concept/Problem], and it sets the stage for the work we do together. Double-tap if you’re adding this to your fall reading list!
Option 3: Drive Engagement and Interaction — The Page-Turner Poll
The Strategy: Ask a low-friction question about current reading habits to spark a casual conversation and get to know the "protagonists" in your own audience.
The Example: We’re celebrating Read A Book Day by checking in on the stories you’re currently living. I’m deep into [Current Book] right now, but I’m always looking for the next great recommendation for my shelf. Are you reading for professional growth or for a pure creative escape right now? Drop the title of your current page-turner below!
