It’s the first week of the year, everyone’s inbox is a disaster, and attention spans are still a bit shaky. National Trivia Day is the perfect low-stakes way to pop back into your audience’s feed without demanding too much "New Year, New Me" energy. It’s fun, it’s fast, and it reminds them that you’re the expert they should be listening to.
Option 1: Drive Engagement — The Trivia Pop Quiz
The Strategy: Put your followers on the spot with a fun industry-related question. High-engagement posts like this tell the algorithm that people actually want to see your content, which sets you up for success the rest of the month.
The Example: Trivia Time! Let’s see who’s already locked in for the new year. Which [Industry Metric/Fact] do you think has the biggest impact on your [Result]? A) [Option] B) [Option] C) [Option] Drop your guess in the comments! The first person to get it right wins [Small Prize/Shoutout/Consult]. (Hint: It’s more [Detail] than you think!)
Option 2: Support Demand — The "Little-Known" Benefit
The Strategy: Share an intriguing fact about your product or service that most people overlook. Framing a feature as "trivia" makes it feel like an insider secret rather than a sales pitch.
The Example: Did you know that [Specific Service/Tool] was actually designed to solve [Common Pain Point]? Most people think it’s just for [Surface Level Use], but the real magic is how it [Specific Benefit]. It’s the secret weapon we use to cut your [Time/Cost] in half. If you want to see how this works for your business, drop a ‘Tell me more’ below!
Option 3: Humanize the Brand — The "Quirky Expert" Fact
The Strategy: Share a piece of trivia you’re personally obsessed with. It can be industry-related or just a fun personal fact. This builds that ‘know, like, and trust’ factor by showing the personality behind the professional.
The Example: Here’s a bit of trivia I’ve always loved: [Quirky Fact, e.g., the original meaning of a word in your industry]. It’s a great reminder that even the most technical parts of what we do at [Business Name] have a human story behind them. What’s one weird fact you know that always wins at a dinner party? Let’s swap some fun facts in the comments!
