JUNE 1 | Flip a Coin Day

Think Flip a Coin Day is just a schoolyard game? It’s actually a great springboard to talk about your business priorities—specifically, how you decide what deserves a deep dive and what you’re fine leaving to chance. Successful leadership is about knowing when to deliberate and when to just toss the coin so you can keep moving.

Option 1: To Establish Authority & Trust — “The Decision Matrix”

The Strategy: Share your “high-stakes” filter. Explaining how you distinguish between a trivial choice and a brand-defining one shows the disciplined thinking behind your expertise.

The Example: I don't flip coins on the things that move the needle for my clients—like [specific high-value service]. I save my deliberation energy for the 20% of decisions that create 80% of the results. Everything else is just noise. Save this if you’re ready to stop overthinking the small stuff and focus on the big wins.

Option 2: To Highlight Brand Voice & Relatability — The "Heads or Tails"

The Strategy: Humanize your process. Admitting that you use shortcuts for minor choices makes you relatable to other busy owners fighting decision fatigue.

The Example: Happy Flip a Coin Day! If you’ve ever agonized for twenty minutes over a font color or a lunch order, you know the struggle. Today, I’m leaving the small stuff to chance so I can focus on the real work. Double-tap if you’ve ever used a coin toss to finally make a minor decision and move on.

Option 3: To Deliver Immediate Value — The "Momentum" Challenge

The Strategy: Give your audience a 30-second tool to beat procrastination. This builds trust by providing a practical solution for a universal problem.

The Example: Stuck between two minor options? Try this: Flip a coin. If the result makes you feel relieved, go with it. If your heart sinks, you already know the other option was the right one. Tap the ❤️ if this trick just saved you ten minutes of overthinking.