The First Day of Summer is a natural time to join the social conversation, but for a business, it’s also a perfect milestone for a mid-year check-in. It’s an opportunity to connect the change in the light to the change in your work—showing your audience how your business has evolved since winter and why this season is the right time to dive in.
Option 1: To Establish Authority & Trust — The Evolution Check-in
The Strategy: Use the change of seasons to show professional growth. By reflecting on where your business was last summer versus now, you prove that your services are constantly refining and improving.
The Example: Last year at this time, my business looked a little different. We were focused on [e.g., different service/smaller scale], but this summer, the work has evolved into [current focus]. Growth isn't just about getting bigger; it’s about getting better at solving the right problems. Save this if you’re also using this mid-year milestone to refine your own goals.
Option 2: To Highlight Brand Voice & Relatability — The Vibe Shift
The Strategy: Share how the change in season physically shifts your workspace or energy. This humanizes the brand by showing the actual environment where the work happens.
The Example: There’s a specific kind of summer light that hits the office this time of year, and it always changes the energy of my work. It’s a reminder that even in a digital business, we aren't robots—the world outside the window matters. Double-tap if your workspace energy shifts along with the seasons.
Option 3: To Deliver Immediate Value — The "Summer Needs" Audit
The Strategy: Highlight the specific seasonal needs you’re hearing about most right now. This positions you as a proactive partner who understands the current challenges your audience is facing.
The Example: Happy First Day of Summer! Right now, I’m hearing from a lot of clients who are struggling with [specific seasonal pain point, e.g., maintaining momentum during vacation season]. If that’s you, here’s my top tip: [Quick tip]. Tap the ❤️ if you’re ready to tackle your summer goals without the burnout.
