While April Fools’ Day is usually reserved for elaborate pranks, it’s a prime opportunity for a service-based business to double down on transparency. By leaning into the real truth behind your industry, you can cut through the noise and connect with your audience on a deeper level—proving that you’re a partner who values facts over filler.
Option 1: To Establish Authority & Trust — “The Myth Buster” / Hot Take
The Strategy: Use a day of tricks to tell the truth. Debunk a common industry myth that often leads clients astray. This drives engagement through opinion-sharing and positions you as an honest expert.
The Example: Today is a day for jokes, but I want to talk about something that isn’t funny: [Industry Myth]. A lot of people will tell you that [Myth], but the truth is that [Reality]. Being a partner you can trust means giving you the straight story, even on April 1st. What’s one piece of advice you’ve heard in this industry that sounded a little too good to be true?
Option 2: To Highlight Brand Voice & Relatability — “The Relatable Fail” / Shareable
The Strategy: Share a blooper or a behind-the-scenes mistake. Showing the human side of your business makes you more approachable. This is designed for saves or story shares as others relate to the ‘real life’ side of work.
The Example: We usually only share the highlight reel, but in honor of April Fools' Day, I’m sharing a moment where the joke was actually on me: [Briefly describe a minor, funny mistake]. It wasn't my finest hour, but it’s a real part of the journey. Double-tap if you’ve had one of those “is this actually happening? moments in your own business.
Option 3: To Deliver Immediate Value — The No Prank Zone / Action
The Strategy: Pivot away from the noise by promising a zero-prank zone. Offer a high-value tip to reward your audience for their attention. This builds micro-commitment and provides a quick win.
The Example: No pranks here—just real value for your [Day of week]. While everyone else is busy trying to fool you, I’m sharing my favorite tip for [Topic] to help you get a quick win today: [Insert Tip]. No tricks, just results. Tap the ❤️ if you’re ready for a no-prank work day.
