The Snapshot

The Problem: Designing a content strategy for a best-case scenario schedule that rarely actually happens.

The Fix: The Sustainable Minimum Audit — A 3-step diagnostic to right-size your plan for your actual capacity.

The Result: A strategy that stays consistent even when you are at 110% capacity.

The Insight

We tend to build plans for the version of ourselves with zero emails and endless coffee. But consistency isn't won in the quiet weeks; it’s won in the busy ones.

To burnout-proof your plan, stop imagining the perfect week and start planning for the real one. If your content goals can't happen on your most chaotic, client-heavy days, it’s not a strategy—it’s a setup for failure.

The Method: The Sustainable Minimum Audit

1. Set a Capacity Ceiling

Audit your calendar for the last month and find the week where everything went wrong. How much time did you actually have for marketing during that chaos? That is your new maximum. Build your entire output to fit inside that window, rather than trying to "find more time."

2. Follow the Path of Least Resistance

Consistency follows ease. If you’re a natural talker, record a five-minute audio clip. If you’re a writer, stick to the keyboard. Stop forcing yourself into formats that feel like a chore when life is hectic. (Note: AI is excellent here for transcribing voice memos into clean drafts so you can ‘write’ while you walk.)

3. Invest in Content Equity

When your time is limited, focus on assets that will work for a long time. Spend your hours creating bankable pieces that solve recurring client problems rather than chasing viral trends that expire in hours. One evergreen asset that brings in leads for years is worth more than fifty posts that vanish by tomorrow.

Source: Adapted from 4 Reasons That Content Advice Won’t Work for You on Medium.