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Telcom Industry

Relaunch A Major Website


Bring content from dozens of sites into a unified system that works for dozens of stakeholders and millions of customers.

How We Got There: 

For this massive, multiyear project, we worked as a team to gather insights and create plans for building a better experience. We:

  • Conducted stakeholder interviews
  • Made a comprehensive content audit of materials both on- and offline
  • Developed a content strategy that married business objectives with user needs
  • Provided direction for content creation through a content matrix
  • Established a plan for governance and trained teams on content management