Humanize an Industrial Business

Objective:

Reveal the human face that made industrial consultants the best choice for their customers.

How We Got There: 

First we needed to convince stakholders that showing a "softer side" would help their outreach. Second, we needed to develop content that supported our strategy.. We:

• Outlined best practices to support a people-first approach
• Interviewed internal team members to understand the business and how its offerings were unique
• Conducted client research to explore customer experience of the consulting relationship
• Mapped a multi-phase approach to enriching existing content
• Created a key points outline to be used by internal teams for content creation