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Show that people are a differentiator


Humanize an Industrial Business


Reveal the human face that made industrial consultants the best choice for their customers.

How We Got There: 

First we needed to convince stakholders that showing a "softer side" would help their outreach. Second, we needed to develop content that supported our strategy.. We:

  • Outlined best practices to support a people-first approach
  • Interviewed internal team members to understand the business and how its offerings were unique
  • Conducted client research to explore customer experience of the consulting relationship
  • Mapped a multi-phase approach to enriching existing content
  • Created a key points outline to be used by internal teams for content creation