Above & Beyond.jpg

Establish a Blog


Retail Industry

Create a Content Marketing Platform


Develop an owned content marketing hub for a major retail company, in order to surface the passion and expertise behind a massive product assortment.

How We Got There: 

To ensure that the blog would serve as a foundation for content marketing projects, we:

  • Created a content marketing strategy
  • Documented editorial point-of-view and created content style guides
  • Recruited writers and evaluated content marketing partners
  • Developed a content calendar
  • Wrote & edited posts
  • Analyzed data to refine content approaches