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Engaging with an audience


Establishing a Social footprint


A multiyear effort to begin posting and interacting with fans across multiple social channels.

How We Got There: 

This project required engagement across multiple departments We:

  • Aligned on a  social media strategy
  • Determined a content cadence for posting 
  • Created a content calendar  and sourced content to fill it
  • Tested content partners to learn what works
  • Established a system for ongoing analysis to review and refine our efforts